Prepared for TaylorMade Golf · Confidential
Your Strategic Partner for What’s Next in Golf Retail
Retail Fixtures & Branded Environments, by The Imagine Group
2026 and Beyond
What We Do
End-to-end retail execution.
Integrated digital and physical retail, entertainment, environmental design, and live event activation — one accountable partner across every discipline.
Strategy & Insights
Turning business goals, shopper insights and brand strategy into actionable solutions that drive real-world results.
Creative & Design
Harnessing creativity and design to transform ideas into impactful brand experiences people can see, feel and believe in.
Production & Print
Engineering and delivery with precision, quality and reliability at scale — 67+ printing presses across 2M+ sq ft.
Fabrication & Environments
Woodshop, framing, welding, CNC routing, laser engraving and dimensional fabrication for branded retail environments.
Kitting, Logistics & Fulfillment
Complex kitting accuracy at scale — 17,000+ unique kits shipped daily with on-time, on-budget precision.
Sustainability
Eco-friendly substrates, soy and vegetable inks, reduced-carbon shipping and recycled-for-you programs at systemic scale.
In-House Studio
Design & engineering under one roof.
Our in-house studio balances creative and storytelling talent with the practical application of design — partnering on projects from concept to engineering to final production and delivery to retail locations and entertainment venues. One team, one end-to-end suite of services, built for speed-to-market.
The Co-Create Process
Discover
Brand immersion, product and marketing review, plus inspiration and brainstorming workshops to establish a shared vision and strategic direction.
Define
Design ideation with a clear graphic and experience design strategy rooted in the brand and business objectives.
Design
Black and white concept sketches, modeled key store experiences and photorealistic renderings that make the vision tangible.
Engineer & Build
Design engineering, prototyping and production — delivered to stores with speed-to-market precision.
From engagement to initial concepts
From concepts to Phase 1 rollout
Typical production attachment per program
Technology Differentiator
Dotti™
A single platform built to overcome omni-channel complexity — your seamless flow from online to offline & back.
Built for operational execution at scale — 50 stores or 17,000, one connected system spanning store profiling, campaign management, localization, ordering, print-on-demand, digital signage and field verification.
The Retail Technology Challenge
Retail marketing execution is harder than it looks
Between fragmented channels, warehouse inventory, manual kitting and multi-vendor tooling, getting the right materials to the right locations, on time and on budget, is a constant battle. Dotti is engineered to remove that friction.
Omni-channel complexity
Disconnected online-to-offline handoffs leave campaigns fragmented across systems and vendors.
Excess inventory
Pre-printed stock sits in warehouses, tying up budget and going obsolete before it ships.
Manual processing
Complex spreadsheets and manual kitting create errors, delays and hidden operational cost.
Material waste
Over-printing to the wrong locations wastes materials, money and shipping capacity.
Inconsistent execution
Without location-level profiles and verification, in-store compliance is hard to prove.
Vendor sprawl
Separate tools for print, DAM, digital screens and support add friction and integration risk.
One Platform, Many Modules
The connected Dotti ecosystem
Every module works together to move seamlessly from online ordering to offline execution — reducing waste, controlling cost and improving in-store compliance at every step.
Dotti Shop
Order fulfillment cart with budgeting, approvals and flexible shipping.
Dotti Campaign
Profile-driven kits and quantities calculated for each promotional window.
Dotti Select
CPG rep and distributor planning with auto-created kit orders.
Dotti Print
Customized print on demand with smart defaults and live previews.
Dotti Survey
Field surveys that keep location profile data clean and accurate.
Dotti Approval
Multi-level approvals that control cost, budget overages and quality.
Dotti Insight
Reporting and analytics with at-a-glance dashboards and widgets.
Dotti Art Vault
Digital asset management with simplified, API-connected access.
Dotti Screen
White-labeled digital content delivery for menu boards and promotions.
Dotti Order Review
Kit and order verification that drives campaign compliance.
LiveAgent
All-in-one call center and chat helpdesk for support and ordering.
The Opportunity
What we heard
Golf is entering its most expansive era. A new, broader audience is discovering the game — on-course, off-course, and everywhere in between. The retail environment is where TaylorMade can turn that momentum into loyalty, converting curiosity into confidence and first-timers into lifelong players.
Golf is not becoming less competitive. It’s becoming more accessible.
Golf is becoming younger, more diverse, more social, and more experience-driven. The next generation isn’t looking for a retail environment built around expertise alone. They’re looking for one that invites participation, builds confidence, and creates connection.
Challenges we’re solving for
Experience Principles
Five principles guiding every decision
A shared foundation for the TaylorMade retail experience — the lens we use to evaluate every fixture, story, and space.
Excellence is for Everyone
Make premium performance feel welcoming and attainable for every golfer, not just the expert.
Support Every Skill Journey
Meet players wherever they are — from first swing to fitting bay — with guidance and confidence.
It's More Than Just a Game
Celebrate golf as lifestyle, community, and culture, not only equipment and expertise.
Trusted by the Best
Let tour-proven credibility and the pros who play TaylorMade elevate the retail moment.
Design for Discovery & Flexibility
Build modular environments that flex across doors, seasons, and product stories.
Conceptual Ideation
Three concepts we explored
TaylorMade has a full roster of elite athletes and champions who use and rely on our expertise to be at the top of their game. These concepts leverage that amazing talent to showcase our authority in the sport.
Our Approach
The Imagine advantage
One integrated partner, accountable from the first insight to the final install — so the vision that’s approved is the experience that ships.
Fully Integrated, End-to-End
Strategy, design, engineering, production, and installation under one roof.
Scale That Performs at Any Size
From a single flagship to a national fleet rollout, with consistent quality.
A Partnership That Endures
Long-term brand stewardship, not one-off projects.
How we work
A proven design process
Discover
Immerse in brand, category, and shopper.
Define
Align on strategy, principles, and success metrics.
Develop
Concept, engineer, and prototype.
Deliver
Produce, install, and scale nationwide.
Where We Do It
Four regional hubs. One integrated network.
Four production facilities across North America — one integrated network built to deliver TaylorMade programs right where you need them.
Facility Overview
Core Competencies
- Large format production
- Complex retail campaigns
- Fabric signage
- Quick turn marketing
- POP/POS signage & displays
- Kitting & fulfillment
- Commercial & promotional marketing
- Premium packaging & labels
- Secure client communications
- Creative/structural design & prototypes
Unique Capabilities
- Flexo
- 81" offset with inline die cutting
- Nozomi press
- Clamshell/Youngshin die cutting, pharma folding
- Fabric & SEG frames
- Wire-O
- Lenticular
Retail Audit & Insights
We pressure-tested the landscape
We audited the golf retail landscape — Dick’s Sporting Goods, Golf Galaxy, Edwin Watts, and Scheels — to identify exactly where the TaylorMade experience can win.
Wayfinding & Navigation
Clear zoning and signage help shoppers move from curiosity to category with confidence.
Dynamic Displays
Motion, lighting, and rotating stories keep the fixture feeling current across seasons.
Experiential Zones
Try-before-you-buy moments — fitting, hitting, testing — drive dwell time and trust.
Modular Fixtures
Flexible systems adapt to door size, product mix, and evolving campaigns.
Technology Integration
Digital touchpoints translate engineering and performance into shopper language.
Lifestyle Marketing
Apparel and lifestyle cues position golf as culture, not just equipment.
Educational Resources
Guidance for newer players lowers the barrier to a confident first purchase.
Visual Appeal
Premium materials and considered lighting elevate perceived brand value.
Global Sourcing
A resilient supply base keeps quality consistent across a national rollout.
Our Work
Proof, at brand scale
A track record of turning ambitious brand visions into retail environments that perform — from flagship experiences to national programs.
Adidas
Flagship brand environment
Dick’s Sporting Goods
House of Sport — Experiential Retail
More proof points
Topps
Collector-driven retail moments and branded display.
Target
Large-format branded environments and mobile activation.
Nike × Hibbett
Premium athletic shop-in-shop experiences.
FreshPet
In-store branded fixtures and category storytelling.
ATD
Retail environments engineered for scale.
The Team
Your dedicated team
A senior, cross-functional group — strategy, design, engineering, and program management — accountable to your program from day one.
John Dezio
Executive Sponsor
Justin Daemmrich
Sales & Strategy
Mike Fink
Account Executive
Cassie Pries
Senior Program Manager
Brian Taylor
Design Lead
Tyler Suckow
Engineering Lead
Kim Mitchell
Estimating, Construction & Project Lead
Andy House
VP, Studio Agency
Hannah Cooper
Senior Project Manager
Suling Hsu
Director, Design
Adam McClelland
Director, Design
Cait Gollini
Senior Creative Designer